Our Story
Adija Greer-Smith
Founder & CEO
An innate sweet tooth plus an “Easy Bake Oven” have proven to be a game changing recipe for this Milwaukee native.
As a child, Adija Greer-Smith could often be found at the hip of her grandmother, making southern-styled treats for their family feasts. With an inherited passion for baking delectable desserts, this gift is a dream fulfilled in baking goodness for everyone.
In 2018, Mrs. Greer-Smith launched Confectionately Yours (formerly Greer’s Gourmet Goodies) and opened her first retail space at the Sherman Phoenix market in Milwaukee.
Greer-Smith has appeared on Food Network, Christmas Cookie Challenge, and Real Milwaukee.
As Seen On
Family Herstory
Mama Loni & Ma Pauline
From the southern roots of Kosciusko, Mississippi, Leona Oates (Mama Loni) was a household name NOT only in her home, but in the community. She was especially known for her homemade yeast rolls. Mama Loni passed those southern secrets down through her lineage, as she wanted all of her girls to be able to carry the torch. Her daughter Pauline later migrated to Milwaukee, Wisconsin and opened a family-owned grocery store in the heart of the city. Pauline taught her daughters baking skills, canning, and so…
Mildred Nash-Greer
As matriarch of the Greer family, and eldest daughter of Pauline Oates-Nash, Mildred had a love for baking and entertaining guests. Her classy style combined with her cooking and baking skills made all of her events memorable. Holidays were especially important to Mildred, and this was the time she would pull her daughters and granddaughters into the kitchen and deposit those same skills into them that she learned as a child.
Adija Greer-Smith
The legacy continues...
Baking her first pound cake at the age of 7, Adija has excelled in her ability and love for the art of baking and creating specialty items. She enjoys taking the teachings of her grandmothers’ old southern classics to another level by bringing a modern twist and new dessert style. She is well known for her caramel cake, custom cookies, and gourmet turtles, and is living up to the standards that her grandmothers instilled in her.
